The Willow (201 E 23rd St)

Developed by Naftali Group, The Willow is a sophisticated boutique-scale residential building perfectly located where the charm of Gramercy meets the vibrant energy of Flatiron and NoMad. Surrounded by historic townhouses, tree-lined streets, and some of the city’s most celebrated restaurants and cultural institutions, The Willow offers a refined living experience in one of Manhattan’s most dynamic neighborhoods.

The Willow’s red-brick entrance features ornate metal-and-glass doors, arched windows and leafy landscaping.

The building’s red brick façade, designed by COOKFOX Architects, is inspired by New York’s architectural heritage, with elegant arched bays and oversized windows that create a seamless blend of warmth and modern sophistication. 

 

Landscaped courtyard with curved cushioned seating and a circular stone design, seen through glass doors.

Ranging from one- to four-bedroom residences, including four half-floor penthouses and one full-floor penthouse at the crown of the building, the residences also feature expansive terraces and loggias, offering seamless indoor-outdoor living.

 

Rooftop terrace with outdoor seating, brick arches, planters, and Manhattan skyline views.

Each amenity space at The Willow has been meticulously designed by Rockwell Group to create an intimate, club-like atmosphere. The light-filled library, featuring a sleek contemporary fireplace, opens directly to the beautifully landscaped Courtyard Garden.

Residential lobby lounge with a curved cream sofa, sculptural stone fireplace, and tall windows overlooking greenery.

 

The fitness center and adjacent cedar-clad sauna embrace a light aesthetic, offering residents a peaceful space for wellness.

 

Fitness center with cardio machines, weight racks, and a lush green living wall.

 

The cinema provides cozy seating, while the Glamercy Music Room offers the ideal environment for practicing, playing, and enjoying instruments. 

 

Private screening room with burgundy seats facing a large projection screen.

 

On the Rooftop Terrace, residents can enjoy grilling stations, dining, and lounging areas, all while taking in panoramic city views.

 

Rooftop terrace with lounge seating, a fire pit, greenery, and Manhattan skyline views.

 

Additional amenities include the Mermaid Room for socializing adjacent to the cinema and a Children’s Playroom. The lobby is attended 24 hours a day by a doorman. The complete offering terms are in an offering plan available from the sponsor, file number C24-0002.

 

Children’s playroom with a wooden slide, toy-filled shelves, and colorful ocean-themed decorations.

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